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“That’s a Lot to Pay for Your Thinking.” (or) What is Marketing Strategy,...
Earlier this year, I met with a prospective client of a large, regional organization, who seemed eager to re-energize his company’s corporate brand. “We really need to develop a new platform for all of...
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Finally. A Marketing & Advertising Firm Built For The Needs of Today’s...
(If you’re part of a larger company, you’ll want to pass the note below along to a friend who owns, or works for a small, or mid-sized business. I also invite you to visit Cohesion, our brand and...
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Innovation. Validation. Craft. (What Marketing Organizations Lack Most.)
Most marketing organizations have learned to live much ‘closer to the sale’ than in years past. Lean and efficient, today’s marketing department can ‘make’ more marketing tools than ever before. But in...
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That Fortune-Filled Moment When Strong Strategy Meets Great Creative.
It’s the one reason the business of marketing and advertising still holds my interest after nearly 30 years and (especially if you’re a purchaser of marketing and advertising services) the reason it...
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The One, Big Idea That Can Drive Marketing Success.
“Capital isn’t that important in business. Experience isn’t that important. You can get both of these things. What is important is ideas.”...
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“We Could Really Use A Video.” (Or) I Dare You To Find A Better Way To Tell A...
Last year, we launched Big Shot which, in addition to being a full-service marketing and advertising firm, has a primary focus on providing businesses with short-format (2-3 minute) videos, for online...
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Is That A Marketing Strategy and Plan, Or a List of Marketing Projects?
It’s a disturbing trend: Economic uncertainty has left many companies (small and large) with the belief that they can no longer forecast their marketing efforts and therefore, don’t need a marketing...
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Beyond Survival: Brand As Competitive Edge In Today’s Business Environment
Investing in a strong brand is one of the single most important efforts that an enterprise can undertake to ensure continued relevance and growth in a rapidly changing market. Unfortunately, many...
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Why Every Company Needs Outside Marketing Perspective.
Something funny happened on the way to the future: As organizations have cut back on budgets and taken many marketing services ‘inside,’ many have also become extremely insulated…often, seeing things...
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The Marketing Shift: Rise of the Direction Company
Every day, more and more companies heed the prevailing notion that to successfully manage their own brands and marketing conversations with customers, they must build internal staff to do so. And to a...
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Cohesion is a Brand Agency.
Are price and availability more important than quality and affinity? Is loyalty, of any kind, just too much to expect? Is ‘big thinking’ simply not needed in an era of ‘big data’? If you believe the...
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Thank You. Please Visit Cohesion.
I want to thank you for visiting “The Idea” during the past five years. This post marks the last for “The Idea”: I have migrated all blog posts from this blog to our main business website at...
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Does advertising work anymore? #media ht
Does advertising work anymore? #media http://ow.ly/ONidM #marketing #advertising #branding #brand #digital
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